OK, this is pretty exciting stuff, the responsibility of the Bristol Talent Lab has been handed over to a carefully hand-picked selection of local Bristol youths who are digitally orientated and passionate about their views, their creativity and their world. When I say youths, I mean anyone under 24 (apparently I’m still a youth, hoorah!). The group of individuals who stood before us today at the lunchtime talks held at the Watershed were a group of high achievers in the digital realm, the collective CV includes: YouTube channels with thousands of subscribers, leading campaigners who have received a quarter of a million petition signs. Their digital footprint was worldwide, so given the task of creating an online platform for Bristol – how did they respond?
The Bristol Talent Lab has been created by Watershed to “create a new online platform for the youth, by the youth”. Watershed have teamed up with Latimer Group to deliver this project to us. Hannah Higginson from Watershed opened the talk on Friday 21st which took place at the very funky Pervasive Media offices which share the same roof as the Watershed. It was pretty busy and at one point, late-arrivers had to perch on the floor in order to get a look in. The talk was a showcase of the work produced by the four teams over the course of the week. The final brief was: create a social media campaign and make it go viral. The group with the most hits by 4pm wins.
I spotted this amazing whiteboard at the back of the room with a load of doodles.
GROUP 1 (#IAMME)
…wanted to empower and encourage young people to love themselves, to promote hippy values of love and acceptance. Contrary to this romanticised notion, the results were profound, sincere and damn funny. Their video delivered members of the Bristol public holding up whiteboards with a message containing an unusual fact about themselves including George Ferguson who confessed ‘I eat chocolate to keep calm’. Other individuals spoke of raising £2,000 for Cancer Research UK while some took to the whiteboard as a confession point ‘I’m a woman, and I don’t shave’. Watch the video below.
…challenged viewers of their video to interact with their videos of found-footage of crimes. As a passer-by when do you intervene with a crime? Based on the time in which you pressed ‘Help’ you’d be told whether you reacted soon enough. I kind of liked this idea but the demonstration could have been improved with the group asking members of the audience to shout out ‘NOW!’ – therefore being fully interactive with the group. It was a great idea though all the same, I’d love to see where that went if it was developed..
…released a video about racism with the ItsThatNazChick leading the monologue on why racism is still a prominent issue. One of the key quotes for me was, ‘If you can learn to love, you can learn to hate’. It was short but sweet and by utilising the video as a platform for directing people to their Facebook and Twitter pages was able to build off of the success.
…made a simple stop motion video demonstrating how acts of kindness can really be quite simple. I liked the concept and think it’s always worthwhile celebrating being nice to others – but I wasn’t completely inspired by this video and think this inspiration and feeling uplifted is key if you want a video to be shared and essentially ‘viralised’ (yes, I made up a word). Also..I couldn’t help but feel that it was a promotional video for Cadburys. See video below.
At the end of the short presentation of all groups, there were a few FAQs, one including ‘how do you think these campaigns will reach out to the older generations?’ – I felt like this was a wider question about social media as a whole and not specific to the Bristol Talent Lab. The guys all handled the questions really well and it was great to see such a solid group of ambitious individuals who are able to articulate and express themselves.
At 4pm on Friday 21st the viral challenge came to an end and the winner is..
*drumroll* #IAmMe for their fantastic video on promoting on self-loving and acceptance. Looking forward to seeing any developments on this in the near future!
Fahma Mohamed – remember her name – she is pioneering the way the world think treats the crucial issue of female genital mutilation. The main drive of her campaign is to promote awareness through education in schools in the UK as it’s happening right beneath our noses here, but since the backing of UN General Secretary Ban Ki-Moon of her change.org petition – I’m sure Fahma has her sets sight worldwide for this.
Her hard work and dedication to the cause has so far gotten her 227,000 signatures on the petition on change.org. Please sign it here!
Click here to sign the petition to help STOP female genital mutilation
More about the Bristol Talent Lab –> read here