Be Fit London is the UK’s only women’s health and fitness event, only one in five women do enough exercise to stay fit and healthy so Be Fit provides an itinerary packed with live group exercise classes, motivational talks and cooking demos to help new and experienced fitness lovers to learn something new. I thought I’d share my personal highlights when I popped in on the first day, see how I got on when I queued unknowingly for an intense HIIT class and got chatting to a number of super friendly (and some not so friendly) entrepreneurs behind the stalls.
During the last weekend in April, the Islington Business Design Centre basically turned into a three floored gym during Be Fit. I have never seen so much lycra in one place before! If it wasn’t worn by ticket holders then it could be found on the rails of the never-ending collection of pop-up shops.
I popped over to B Fresh juices to sample some of their delicious juice creations largely because I was drawn in by their special leafy salad Be Fit letter display, nicely done guys! The juices are made from vegetables farmed locally within their Shropshire fields, I think ‘fresh’ sums it up nicely as the juice samples that I had tasted like they had been made that morning.
The accidental HIIT class with Bradley Simmonds
Because I am British and I just love a good queue, I found myself on the top floor of the Business Design Centre waiting for something to happen, it wasn’t until I asked one of the marshals that I realised I was about to go into a HIIT class with personal trainer, influencer and fellow West-Londoner, Bradley Simmonds.
As we waited, I got chatting to Zeena (aka proteinprincesslondon) whose opening question to me was ‘Do you know what the hashtag is for Bradley Simmond’s class?’, I wasn’t quite ready to tell Zeena that not only did I not really know much about Bradley but that I’d actually wondered over here just by chance!
Zeena and I got chatting about all things fitness and nutrition-related before heading into start our class.
I’m not usually one to take pictures when I’m actually in an exercise class but it felt quite natural to take a cheeky snap here. There was over 50 of us in the studio following Bradley’s workout…
Several burpees, press ups and squats later and I was left feeling exhilarated from the workout and buzzing after completing my first MASSIVE group exercise workout in years. It was a great session, jam-packed with plenty of great body weight exercises combined to make a challenging HIIT session.
Small health and fitness brands, big values
I took the time to talk to a number of different brands who were offering free samples and selling their goodies. Being a health and fitness copywriter, it’s my job to write original content for gyms, personal trainers or specialist nutritionists selling great products.
I was really pleased to speak to Nookie who make incredibly more-ish natural chocolate snack bars containing nuts, raisins and other delicious ingredients, they also seemed so friendly and available for conversation which left me feeling very positive about this company.
It’s really great to see so many independent companies pulling in some amazing ingredients like turmeric or cacao into a healthy and most importantly PALATABLE juice shot drinks. Juice shots to help detox and energise are becoming increasingly popular, luckily, my favourite shop in Chiswick, As Nature Intended helps me find these new products. I was really pleased to chat to the team at Evermore Juice shots who are currently preparing for the full launch of their subscription box containing a specially curated collection of healthy juice shots. I had a quick sample of two different flavours and they tasted fresh and full of flavour (in a good way).
It was such a boost to speak to some of these lovely brands who were open and willing to chat about what they’re doing currently and what they are setting their sights on. I was a little shocked when I got a bit of a ‘closed door’ response at the Pip & Nut stand, a company that I’ve come to know and love over the last couple of years – I guess it just made me realise how important all of your brand representatives are when at these sorts of events.
Big brands, friendly faces
I stopped off at the Saucony stand where the team were offering complete running gait analysis. Instead of the traditional cameras which focus on the knee downwards to assess your running stride, the Saucony team focussed on the positioning of the hips to get a sense of the body’s complete movement during a run.
It was great to bump into Nick Anderson, an elite running coach and font of knowledge when it comes to running, I first met Nick in 2013 when he provided a number of free coaching sessions to the runners of the Bristol Half Marathon – which was my first ever half marathon. It was great to check in with Nick and the team who were busy promoting the extremely versatile #LifeOnTheRun collection.
I also had a good chat with the girls at the My Protein clothes stand shortly after my nutrition fix. I was genuinely impressed with the quality of the products at My Protein and ended up walking away with a good quality black zip-up hoodie. I got talked into accepting a big purple bag for my hoodie which was SO massive that I couldn’t feasibly walk around London whilst holding it – sorry ladies, I had to ditch it next to the tube station in Angel!
Hilarious and original yoga from Adam Husler
Before leaving, I checked into runner’s yoga with Adam Husler, who is – for the record – one of the best and most hilarious yoga instructors I’ve ever had. He’s not actually in the photo below but you can check out his Instagram if you want to see more of his face.
Adam’s instructions throughout the yoga session provided clear guidance on how to hold the pose and more importantly, where the stretch should be felt which SO many yoga instructors I’ve had in the past don’t explain. Adam’s poses really focussed on opening up the hips and stretching out the legs and back simultaneously which massively helps a runner from steering clear of injury. If it wsn’t for the fact that the class was starting to feel like Bikram Yoga due to the sheer amount of people in the room, I would have happily accepted another hour’s worth of yoga from Adam, highly recommend him!
So I left Be Fit London in a surprisingly calm and zen mood. It had been a long day of making new friends, seeing old and familiar faces as well as learning new yoga stretches, HIIT routines and healthy recipes. Thanks for having me Be:Fit, see you next year!
You can find out more about Be:Fit London on their website.